Background of the Study
Television remains a powerful medium for disseminating health information, particularly in communities with limited access to other forms of mass communication. In Jega Local Government Area (LGA), Kebbi State, television campaigns have been employed to raise awareness about health issues such as maternal health, immunization, hygiene, and the prevention of communicable diseases. With its ability to combine visual and auditory elements, television effectively captures attention and simplifies complex health messages, making them accessible to a wide audience (Ahmed & Musa, 2023; Bello et al., 2024). Recent studies emphasize that culturally tailored and participatory television campaigns can significantly influence health behaviors, improving knowledge, attitudes, and practices among target populations (Yusuf et al., 2025). This study evaluates the impact of television campaigns on health awareness in Jega LGA, focusing on their effectiveness in promoting behavioral change and improving public health outcomes.
1.2 Statement of the Problem
Despite the prevalence of health challenges in Jega LGA, the impact of television campaigns on raising health awareness remains underexplored. Many campaigns fail to resonate with the local audience due to inadequate cultural relevance, language barriers, or poor content design (Okafor & Musa, 2024). Furthermore, limited access to television in some households poses additional challenges to message dissemination (Ahmed & Bello, 2025). This study seeks to evaluate the effectiveness of television campaigns in raising health awareness in Jega LGA, addressing gaps in campaign design, delivery, and impact assessment.
1.3 Objectives of the Study
To assess the role of television campaigns in raising health awareness in Jega LGA.
To examine the effectiveness of campaign content and delivery in promoting health-related behavioral change.
To evaluate the overall impact of television campaigns on public health outcomes in Jega LGA.
1.4 Research Questions
How do television campaigns contribute to raising health awareness in Jega LGA?
How effective is the content and delivery of television campaigns in promoting behavioral change?
What is the overall impact of television campaigns on public health outcomes in Jega LGA?
1.5 Research Hypotheses
Television campaigns significantly raise health awareness in Jega LGA.
Effective content and delivery of television campaigns promote health-related behavioral change.
Television campaigns positively impact public health outcomes in Jega LGA.
1.6 Significance of the Study
This study provides insights into the role of television campaigns in addressing health challenges, offering valuable recommendations for public health officials, media practitioners, and policymakers. By highlighting effective strategies for campaign design and implementation, the research contributes to the development of impactful health communication interventions. It also underscores the importance of culturally sensitive messaging in achieving sustainable health outcomes in underserved communities.
1.7 Scope and Limitations of the Study
The study focuses on Jega Local Government Area, Kebbi State, examining the impact of television campaigns on health awareness and public health outcomes.
1.8 Operational Definition of Terms
Television Campaigns: Coordinated health awareness messages broadcast through television to inform and educate the public.
Health Awareness: The level of knowledge and understanding about health issues and practices.
Jega Local Government Area: A region in Kebbi State, Nigeria, with significant public health challenges.
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